German Designer at Kia Brand

January 15, 2013 at 09:53

German designer Peter Schreyer, not only became the first non-Korean President of the Group Hyundai Motor Group, but he also now will be leading the design center for Hyundai and Kia brands. Thus, Schreyer will coordinate the work of designers, and that is likely to put his hand to the style of new Hyundai and Kia models. We hope that German way of viewing car will make Kia even more stylish and modern.

Peter Schreyer at Kia

Peter Schreyer at Kia Pic

“Mr. Schreier has extensive experience in the global automotive design, and he is familiar with the Hyundai Motor Group. These qualities will help him lay the groundwork to make Hyundai and Kia lead the global automotive industry, “- said the deputy chairman of the Korean Hyundai Motor Group Centre for Research and Development Woong-Chul Yang.

Peter Schreyer at Kia

Peter Schreyer at Kia Photo

According to representatives of Hyundai, Schreier appointment to the new position will reinforce the differences between the two brands on the basis of the plans for their development. Schreyer joined the Hyundai Motor Group in 2006, taking the post of chief designer of Kia. Before that German designer served as head of design units of Audi (1994-2002 years), and Volkswagen (2002-2006 years).

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