The new KIA Sorento received iF Design Award

April 25, 2015 at 15:03

Frankfurt, February 3, 2015 – A collection of awards KIA Motors has been updated with a valuable trophy. For the first time in the history of the model, the new KIA Sorento awarded the prestigious prize «iF Design Award».
The jury of this prestigious competition in the field of industrial design has awarded the third generation of KIA Sorento award in the category “Product”. Apart from the fact that the car is estimated for the overall design quality, the jury noted, and such indicators of the new Sorento, as the integrity of the image and the quality of study, degree of innovation, safety and environmental friendliness.

KIA Sorento iF Design Award picture

KIA Sorento iF Design Award pics

The new KIA Sorento has become the seventh model of the brand, the award-winning iF Design Award. Since 2010 KIA Motors gets at least annually awards. Over the years, the winner is the model Venga, Sportage, Optima, Picanto, pro_cee’d and Soul.
The new KIA Sorento was created in KIA Design Center in Korea with the help of design teams of European and American centers.

KIA Sorento iF Design Award pics

KIA Sorento iF Design Award image

The new KIA Sorento – is a stylish and practical crossover with an outstanding level of versatility. His appearance has become more subtle and swift, and an elaborated line surfaces create graceful and elegant image. Lines spacious interior continue given outer contour design theme and create a luxurious look that accompanies the corresponding tactile quality of the materials used for the interior decoration.

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