Kia Motors on 11th Place

February 4, 2013 at 09:38

Kia Motors company entered the “Top 100 Best Global Brands” according to a leading specialist of the industry. “The fact that we have entered into the list of “100 Best Global Brands”, underlines KIA to continually inspire and amaze fans of the brand. Fabulous, what heights can be achieved by staying true to oneself – a young, dynamic brand that exceeds expectations and challenges!” – said in an interview the vice president of marketing for Kia Motors Corporation, Claire Che.

Kia Motors Company

Kia Motors Company Photo

Note that according to the data given in the publication, the KIA brand is worth 4.1 billion dollars. This is the 87th place in the ranking «Top 100 Best Global Brands». It is also noted that it is a 50% increase compared with the estimates of last year. In addition, the brand got higher performance than the average of the other car brands by 11%. In the list of automobile brands KIA is on the 11th place.

2013 Kia Optima

2013 Kia Optima Photo

Note that the study was conducted with careful evaluation of the effectiveness of the brands. In particular, the estimated brand recognition and its role in the decision to purchase. Also it was consider how many people wanted to buy a Kia model. Thus, the factors that are predictive of corporate earnings were taken into consideration.

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